How Have Changes In The World Economy Since 1945 Affected Room For Essay - 1

How Have Changes In The World Economy Since 1945 Affected Room For Maneuver Of Multinational Firms - Essay Example The World War of 1945 proved to be a massive disaster for world’s economy with its most effects on the European countries and Japan. These two countries were considered to be the greatest raw material suppliers throughout the world which significantly fell down in the war years. The countries who were not directly involved in the war were the gainers of the economy soon after the war as they fulfilled the gaps and needs of world economy in that crucial time. However, post war phase that is the recovery period from the war had been quite rapid and remarkable for the affected countries, the reasons being that the civilian production came to a halt in the war period and there was growth in the fields of metal working, engineering, chemical capacity etc that boomed during the period and was utilized in the peace time. The infrastructure of the countries was well established in the pre war phase and had to go through the repairs after the war. Additionally there was ample trained a nd knowledgeable human resource to be mobilized to improve and recover the conditions. All these reasons altogether along with the help from some undamaged countries like USA and Canada helped them in the recovery phase. It was seen after 5 years, in the available statistics of 1950 that the GNP and income levels of most of the affected countries was way more than it was in 10 years before the war in 1930s. USA had played a significant role in world economy after the world war. Right after the world war the European countries faced shortage of fuel, food and resources. The only country who could have helped them with its undamaged economy was USA, but to buy all these resources huge reserves of dollars were required and dollar shortage was faced. It seemed in that era that all the world’s resources were shifting from Europe to North American regions and the US economy boomed and it looked it would be impossible to catch up with such an economy which is richer in resources and is the hub of investment. This era give US the opportunity to utilize its resources to the maximum and US utilized this well. (POLLARD. 1997) Post World War II Period: After the Second World War many imbalances were seen in the world’s economy in technological advancements, investment and consumption policies etc. In the late 1950s the prices of primary commodities in the world started decreasing along with general fall in the world trade which led to accumulation of debts for many countries. These reasons mainly later on accounted for the economic crisis in 1970s. The poverty and problems increased in the world economy with an increasing trend of international division of labor introduced by the uncontrolled activities of multinationals all over the world. The result of this unequal distribution in the world’s economy lead to unequal and imbalanced international relationships among highly industrialized and experts and monopoly of industrial research and technology a nd peripheral countries which were dependent on few industries but were technologically controlled by the transnational companies. The most affected by these imbalances were the developing countries which paved ways to global world crisis in later years. (GONZALEZ, CAMPO URBANO & MESA.1984; TOLENTINO. 2000) The boom in the development of MNCs was a result to various important forces. The economic conditions prevailing in the post world war era were more nurturing. The bad experiences faced in 1930s provided the guidelines for not repeating the economical mistakes. The set of policies adopted were designed to rebuild, strengthen and restore the economies of affected countries during the World War. (COHEN. 2007) Role of USA: A few theorists argue that after 1945 the conditions to ‘

Impact of Advertising in Indian Telecom Industry

Impact of Advertising in Indian Telecom Industry Impact of Advertising in Indian Telecom Industry on Its Customers The research is to study the Advertising in Indian Telecom Industry and its Impact on Customers. For this research the attempt is made to understand the Telecom Industry of India. . I will also complement this with the internal study of companies. By studying their history, growth, market share and advertising strategies adopted by Vodafone, Airtel, Reliance communication, BSNL and Idea cellular. India telecommunication industry is one of the fastest telecom market in the world. The mobile sector has grown from around 10 million subscribers in 2002 to reach 250 million by early 2009 registering an average growth of over 90%. The project is based on advertising so I will first explained about advertising, its importance, managing advertising decisions and types of advertising. I have analyzed the growth in ad volumes of telecom sector, share of telecom sector advertising, segment wise growth in telecom sector, share of key players in advertising, new brands advertised in telecom equipments and service and share of sales promotion in telecom sector. The sources of data collection used in the study are both primary and secondary in nature. We are going to conduct a survey to know the impact of advertisements of telecom industry on customers which is part of primary data. The real aim of the project is to study the effectiveness and response towards advertisements provided by major players. Primary data has been collected in which focus group study had been conducted to design the customer survey questionnaire with a sample size of 200 respondents. This survey has been conducted in gujarat. Secondary data is to be collected through websites, newspapers, magazines and books. Research objectives. The objective of the project is an attempt to understand the consumer preference for telecom and how it is been affected by the advertisement done by the telecom industries main players. It will be done through a comparative study of all telecom operators which are available in Ahmedabad; we want to understand the impact of advertisement on the customers of all the segments in Ahmedabad. We have also divided our objective into two categories to make it more clear, which is as follows: Primary objective The primary objective is to know the impact of advertisement by telecom industry on customers. And to study the effectiveness and response towards advertisement provided by the major players. Also to understand the improvement and customers preference in telecom sector. And to study the service provider and their service quality in telecom sector. Secondary objective Other than the above primary objective, the other secondary objective behind this project is to find out who is the best preferred telecom company who has the attracted maximum customers through its advertisement. This could be done by studying the performance of telecom industry in India. Literature review For literature review we are going to undertake a deep study of marketing management by Philip Kottler, his contribution to the field of marketing is noteworthy, as we all know he is considered as the marketing guru. And more over we also going to include some basic definitions from various marketing books like Advertising and Marketing in Rural India:ÂÂ   Tej K. Bhatia,ÂÂ  Macmillan Publishers India, Marketing and Sales Management:ÂÂ   S P Sharma and Dilip B Joshi,ÂÂ  Paradise Pub, Marketing:ÂÂ   M. Vidhya,ÂÂ  MJP Pub, these books will help me to know how the telecom companies are promoting their brand in rural market of India. Even the management book named organizational theory, change, and design by: Richard L.Draft will help me to understand the potters five force model and diamond model for the telecomm companies. Newspaper likes The Times Of India, economic times, will provide us relevant materials that can help us in our research. Even I am going to study regarding TRIA that is Telecom Regulatory Authority of India. ÂÂ   TRAIs mission is to create and nurture conditions for growth of telecommunications in the country in a manner and at a pace which will enable India to play a leading role in emerging global information society. ÂÂ   One of the main objectives of TRAI is to provide a fair and transparent policy environment which promotes a level playing field and facilitates fair competition. ÂÂ   In pursuance of above objective TRAI has issued from time to time a large number of regulations, orders and directives to deal with issues coming before it and provided the required direction to the evolution of Indian telecom market from a Government owned monopoly to a multi operator multi service open competitive market. ÂÂ   The directions, orders and regulations issued cover a wide range of subjects including tariff, interconnection and quality of service as well as governance of the Authority . ÂÂ   To know regarding the telecom sector in India I have studied various papers and journal written by many journalist and economist which are as follow: Anand (1999), in his article named Indias economic policy reforms says that India was embarked on economic reforms in July 1991, in the wake of a balance of payments crisis. In this article, an attempt is made to review two books and a set of World Bank reports concerning the progress of these reforms. Issues concerning economic policy, impact of the reforms on poverty, sectoral issues relating to agriculture, industry and infrastructure are briefly discussed. As reforms enter a more difficult phase, several challenges remain. Some of this fall under the economic agenda of measures needed to maintain economic growth; others can be termed the development agenda of improving human development. Progress with regard to the former is not sufficient to produce results concerning the latter. Bhattacharya (2000) constructs a vision of the Indian telecommunication sector for the year 2020. The paper aims at isolating agents of change based on international experiences and situates India in the development continuum. The agents of change have been broadly categorized into economic structure, competition policy and technology. Das (2000), in her paper described the Liberalisation of the Indian telecommunications services which started in mid nineties with no change in the existing public monopoly structure, entirely controlled by Department of Telecommunications (DoT). In order to evaluate any proposed industry structure, it is essential to analyse the production technology of DoT so as to determine the rationale of liberalisation and sustainability of competition. Accordingly, the researcher estimates a frontier multi-product cost function for DoT, where the cost function has been duly modified to account for the production technology of a public monopoly. The study finds that although DoT displays high allocation inefficiency, it is still a natural monopoly with very high degree of sub additively of cost of production. This study implies that the choice of any reform policy should consider the trade-off between the loss of scale and scope economies and cost saving from the reduction in inefficiency of th e incumbent monopoly in the event of competition. Rao (2000), in her article named Internet service providers in India, provides a broad view of the role of an Internet service provider (ISP) and the factors to be considered before entering the ISP market. Describes the Internet/ISP scene within India and discusses the configuration of local, regional and national level ISPs, and the supporting infrastructure. She also identifies the various success factors. The global Internet scenario is discussed regarding the phases of the Internet in India, i.e. pre and post commercialization. The main players are described: ERNET, NICNET, STPI, VSNL, MTNL, Satyam Infoway and Bharti-BT. The financial and legal implications are highlighted in the Indian context. Many companies entered the nascent ISP business in Nikam, Ganesh, Tamizhchelvan (2004), analyses that changing face of India in bridging the digital device. He reiterated India lives in villages said the Father of the Nation, Mahatma Gandhi. With 1,000 million people and 180 million hou seholds, India is one of the biggest growing economies in the world. With the advent of the Information, Communication and Technology (ICT) revolution, India and its villages are slowly but steadily getting connected to the cities of the nation and the world beyond. Owing to the late Rajiv Gandhi, India is now a powerful knowledge economy, and though India may have been slow to start, it certainly has caught up with the West and is ahead in important respects. The Government, the corporate sector, NGOs and educational institutions have supported rural development by encouraging digital libraries, e-business, e-learning and e-governance. The aim of this paper is to touch upon and highlight some of the areas where, by using ICT, the masses have been reached in this way. A follow-up paper will outline collections of significant cultural material which, once national IT strategies are fully achieved, could form part of a digitally preserved national heritage collection. Dey (2004), in her article talks about the discussions between the Federal Communications Commission (FCC) and communications policy makers and regulators in other countries and how they have gleaned several clusters of issues where further research would directly benefit them. Recently, there have been two notable shifts. First, as the acceptance of the competition model over the monopoly model for telecommunications markets takes deep effect in regulators all over the world, questions regarding process and procedure for regulation are becoming ever more urgent. This paper discusses current questions regarding decision making, enforcement, and understanding consumer issues that arise often in the FCCs discussions with other regulators. Second, technological change is potentially shifting market definitions. In the FCCs discussion with other regulators over the last two years, the overlap of wireline telecom, wireless telecom and cable television has become more pronounced. Singh (2005), in his article The role of technology in the emergence of the information society in India describes the role that information and communication technologies are playing for Indian society to educate them formally or informally which is ultimately helping India to emerge as an information society. Though India has a huge population, the illiteracy rate is also huge in this country. The paper has taken an approach to find the historical situation and present the prevailing scenario as well as the change that are taking place with the application of ICT to the advantage of the society in different areas including daily life. India is making all out efforts to be counted among the developed nations of the world. The article also describes the considerable attention India is taking for application of technology, development of infrastructure and human resource for meeting national needs. Basically India is building an information society. Technology has helped society to cu t across the traditional boundaries for getting converted into anemerging information society. The study concludes that The Indian software and services industry has significantly helped to boost the Indian economy. In IT-enabled services too, India has been clearly perceived to be the dominant hub. The Indian software sector is being recognized as the single largest contributor to incremental market capitalization in India but the sector is still small in terms of contribution to GDP, especially when compared to other large sectors in the economy like agriculture and manufacturing. Similarly, the telecommunication sector has contributed a lot but still has a considerable way to go. The paper also enforces that comparisons of Indias telecommunication statistics with those of developed and other emerging economies show that the country is still far behind its contemporaries. Mr. Banka (2006) gives an overview of the mergers and acquisitions in the telecommunication industry. According to him Governments decision to raise the foreign investment limit to 74% is expected to spur fresh rounds of mergers and takeovers in India. He foresees a sector that represents humongous opportunity waiting to be tapped by Indian and foreign conglomerates. Thomas (2007), in his article describes the contribution made by telecommunications in India by the state and civil society to public service, this article aims to identify the states initial reluctance to recognize telecommunications provision as a basic need as against the robust tradition of public service aligned to the postal services and finds hope in the renewal of public service telecommunications via the Right to Information movement. The article follows the methodology of studying the history of telecommunications approach that is conversant with the political economy tradition. It uses archival sources, personal correspondence, and published information as its research material. The findings of the paper suggests that public service in telecommunication is a relatively new concept in the annals of Indian telecommunications and that a de- regulated environment along with the Right to Information movement holds significant hope for making public service telecommunications a real alternative. The article provides a reflexive, critical account of public service telecommunications in India and suggests that it can be strengthened by learning gained from the continual renewal of public service ideals and action by the postal services and a people-based demand model linked to the Right to Information Movement. All studies done by the researcher suggests that the right to information movement has contributed to the revitalisation of participatory democracy in India and to a strengthening of public service telecommunications. Cygnus Business Consulting Research Pvt. Ltd. (2008), in its Quarterly Performance Analysis of Companies (April-June 2008) has analysed the Indian telecom industry in the awake of recent global recession and its overall impact on the Indian economy. The analysis is done in the background of wake of global recession and rising inflation. Cygnus estimates, the Indian telecom industry is expected to maintain the growth trajectory in the next quarter as well. With almost 5-6m subscribers are being added every month, and the country is witnessing wild momentum in the telecom industry. Maheshwari (July-September 2008), in her report analysed the Indian telecom industry and ascertain that Indian telecommunications has been zooming up the growth curve at an mounting pace, and India is has surpassed US to become the second largest wireless network in the world. This growing subscriber base is basically created by tapping into rural India, which is an emerging market for the industry. The estimate for the next five to ten years is that the rural market will form 40 % of the subscriber base. The study has analysed the human resource management process of the industry, and specially the latest trends of recruitment of this massively growing industry. Anderson (2008), in his single executive interview titled Developing a route to market strategy for mobile communications in rural India An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India suggests that managers need to go beyond traditional approaches to serving the poor, and innovate by taking into account the unique institutional context of developing markets. His practical implication says that the experience of Hutchison Essar in India provides some important lessons for mobile network operators (MNOs) and other firms in other developing markets who are hoping to serve the rural poor: Hutchison has recognized the value of corporate and non- corporate partners. The company has proactively established relationships with individual entrepreneurs, and has provided has provided development support to other partners such as distributors. The company has recognized the value of leveraging existing local institutions, and has seen gaps in local infrastructur e or missing services as potential opportunities rather than barriers to growth. The company has seen the rural market as an opportunity not just an obligation to be served because of universal service obligations. Also this article demonstrates that MNOs can deliver availability and affordability to achieve increased individual or household penetration through business model innovation. Mani (2008) addresses a number of issues arising from the growth of telecom services in India since the mid-1990s. It also discusses a number of spillover effects for the rest of the economy and one of the more important effects is the potential to develop a major manufacturing hub in the country for telecom equipment and for downstream industries such as semiconductor devices. The telecom industry in India could slowly become an example of the service sector acting as a fillip to the growth of the manufacturing sector. A beginning towards this has been made. The formation of a Telecom Equipment Export Forum and the announcement of the Indian Semiconductor Policy 2007 are steps in this direction. Success crucially depends on the response of the private sector to these incentives. Given the importance that a regulatory agency can play in this crafting, no effort should be lost in strengthening the powers of the TRAI. The benefits to the Indian economy from having both a strong service s and manufacturing segments in the telecom sector cannot be undermined. Narayana (2008) estimates the contribution of telecommunication (or telecom) services to aggregate economic growth in India. Estimated contribution is distinguished between public and private sectors to highlight the impact of telecom privatization on economic growth. Knowledge of policy determinants of demand of telecom services is shown to be essential to enhance growth contribution of telecom services. Using a recent sample survey data from Karnataka State in South India, price and income determinants of demand for telecom services are estimated by capacity of telephone exchanges. Estimation results offer evidence for significant negative own price elasticity and positive income elasticity of demand for telecom services. Sharma (2009) deals with the major challenges faced by Indias telecom equipment manufacturing sector, which lags behind telecom services. Only 35% of the total demand for telecom equipment in the country is met by domestic production. This is not favourable to long-term sustained growth of the telecom sector. The country is also far behind in RD spending when compared to other leading countries. India needs to see an increase in RD investment, industry-academia-government partnership, better quality doctoral education and incentives to entrepreneurs for start-ups in telecom equipment manufacturing. In 2006-07, 65% of the total consumption of equipment was met through imports. This trend has far-reaching implications for the economy and should not be allowed to continue for long. In a country like India which has a problem of massive unemployment, the manufacturing sector should be promoted to create more employment opportunities. Shah (February, 2009), has analysed Indian telecom industry and studied the sector keeping in mind three companies; namely Bharti, R.Comm and idea in the background of recent global meltdown. The study suggests that though there is no sign of slowdown in this sector, but surely a strong turmoil is going on in the industry. The study states that the sector is fairly immune from the current economic downturn does provide a good defensive bet in medium term. With the help of newer technologies, wireless penetration is expected to increase in the near future, which is basically fuelling the growth of the sector. While the 3G / Broadband adoption would ensure long term growth momentum, the article has thoroughly investigated about the intense competitive scenario, pricing pressure, high capital intensity substantial regulatory uncertainties currently faced by the industry. The article has also described the cause of being relatively safe of this industry. The causes described by Shah ar e increasing rural coverage, rising affordability, declining handset/subscription costs, substantially low tariffs established brand/distribution. However, the study also cautions the telecom industry that a steeper economic slowdown could start impacting the subscriber usage patterns as well as operator capital investments thereby could substantially restrict revenue growth rates going forward. GLOBAL OVERVIEW World telecom industry is an uprising industry, proceeding towards a goal of achieving two third of the worlds telecom connections. Over the past few years information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming industry. Substantial economic growth and mounting population enable the rapid growth of this industry. The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010. The leading telecom companies like ATT, Vodafone, Verizon, SBC Communications, Bell South, Qwest Communications are trying to take the advantage of this growth. These companies are working on telecommunication fields like broadband technologies, EDGE(Enhanced Data rates for Global Evolution) technologies, LAN-WAN inter networking, optical networking, voice over Internet protocol, wireless data service etc. Economical aspect of telecommunication industry: World telecom industry is taking a crucial part of world economy. The total revenue earned from this industry is 3 percent of the gross world products and is aiming at attaining more revenues. One statistical report reveals that approximately 16.9% of the world population has access to the Internet. Present market scenario of world telecom industry: Over the last couple of years, world telecommunication industry has been consolidating by allowing private organizations the opportunities to run their businesses with this industry. The Government monopolies are now being privatized and consequently competition is developing. Among all, the domestic and small business markets are the hardest INDIAN OVERVIEW Today the Indian telecommunications network with over 375 Million subscribers is second largest network in the world after China. India is also the fastest growing telecom market in the world with an addition of 9- 10 million monthly subscribers. The tele- density of the Country has increased from 18% in 2006 to 33% in December 2008, showing a stupendous annual growth of about 50%, one of the highest in any sector of the Indian Economy. The Department of Telecommunications has been able to provide state of the art world-class infrastructure at globally competitive tariffs and reduce the digital divide by extending connectivity to the unconnected areas. India has emerged as a major base for the telecom industry worldwide. Thus Indian telecom sector has come a long way in achieving its dream of providing affordable and effective communication facilities to Indian citizens. As a result common man today has access to this most needed facility. The reform measures coupled with the proacti ve policies of the Department of Telecommunications have resulted in an unprecedented growth of the telecom sector. The thrust areas presently are: 1. Building a modern and efficient infrastructure ensuring greater competitive environment 2. With equal opportunities and level playing field for all stakeholders. 3. Strengthening research and development for manufacturing, value added services. 4. Efficient and transparent spectrum management 5. To accelerate broadband penetration 6. Universal service to all uncovered areas including rural areas. 7. Enabling Indian telecom companies to become global players. Recent things to watch in Indian telecom sector are: 1. 3G and BWA auctions 2. MVNO 3. Mobile Number Portability 4. New Policy for Value Added Services 5. Market dynamics once the recently licensed new telecom operators start rolling out 6. Services. 7. Increased thrust on telecom equipment manufacturing and exports. 8. Reduction in Mobile Termination Charges as the cost per line has substantially reduced 9. Due to technological advancement and increase in traffic. ÂÂ   Research Strategy and methodology. Primary research: The research design is Descriptive studies. Descriptive studies are well structured, they tend to be rigid and its approach cannot be changed every now and then. Descriptive studies are undertaken in many circumstances:When the researcher is interested in knowing the characteristics of certain groups such as age, profession. When the researcher is interested in knowing the proportion of people in given population who have behaved in a particular manner, making projection of certain things. The objective of this kind of study is to answer the why, who, what, when and how of the subject under consideration. I have taken descriptive because my research includes the knowing the behavior of customer towards advertisement. I have analyzed how people of various age groups respond to different advertising or their perception towards advertisement. Also my survey is related to companies like Vodafone, Airtel, Reliance communications, BSNL and Idea cellular. This report Is going to be an comparative research so we have to undergo and primary research such as questionnaires, college gate interaction, personal interviews etc., but mostly I am think of undertaking the help of questionnaire so that we get an accurate result and that will help us to analyse in a systematic way. The questionnaire would be having very simple to understand questions, the questions would be Open format, Dichotomous questions Close format, Leading questions, Importance questions, Liker choice, Bipolar questions, In this report we are going to totally relay upon statistical data that can only be obtained with the help of questionnaire, and more we have seen in the past that Indians are very good at answering the questionnaire and are very non bias. Moreover my target respondents would students aged 16-18 18-21 21+ because this are the people who make the most use of mobile phone either to text or call or to use GPRS. I would be utilising this primary research as the base of research as these are going to be fact figure, here we cannot temper the primary data as we can do in secondary data. And it is said that if you want an accurate result you have to undertake a primary research. Secondary research: While if we talk about the secondary data, I would be collecting it from the official website of Telecom Regulatory Authority of India which will provide me the various insight of the laws and regulation regarding the telecomm sector of India. This website will also give me the information regarding the various incomes coming from these private telecom sectors. And their contribution to the Indian economy. Even the secondary source would be the journals and the magazines issued by the Indian government. The secondary research will also be the information provided by the various retailers regarding the sale of different private telecomm companies from their store. This will help me to know the demand of various companies among the people. Major players in telecom industry The Top five companies, on the basis of Market Share as on 31st January, 2010 are: Bharti Airtel Ltd. Reliance Communications Ltd. Vodafone Essar Ltd. BSNL Idea Cellular + Spice Advertising by telecom industry on TV : 2007 Telecom sector advertising on TV grew by 61 per cent during 2007 Telecommunication Services segment had more than 60 per cent share of overall Telecom sector advertising on TV. Telecommunication Services has seen a rise of 108 per cent in TV advertising, whereas Telecommunication Equipments saw a rise of 17 per cent during 2007 over 2006. Bharti Airtel Ltd was the number one advertiser under Telecommunication Services and Nokia Corporation led Telecommunication Equipments advertising on TV during 2007. 2008 TV advertising of Telecom sector saw a rise of 99 per cent during January August 2008 compared to January August 2007. Telecommunication Services garnered a high share of Telecom sector advertising on TV during January August 2008. TV advertising of Telecommunication Equipments saw a growth of 45 per cent and that of Telecommunication Services grew by 127 per cent during January August 2008. Nokia Corporation leads in advertising of Telecommunication Equipments and Vodafone Essar Ltd was number one advertisers for Telecommunication Services on TV during January August 2008. R Madhavan had the maximum ad volumes of Celebrity Endorsement of Telecom sector on TV during January August 2008. 2009 Telecom sector has seen a decline of 16 per cent in its TV ad volumes during Jan Mar 09 compared to Jan Mar 08. High share of telecommunication services advertising on TV during Jan- Mar 09. Sony Ericsson (India) was the top advertisers under telecommunication equipments and Bharti Airtel Ltd leads in telecommunication services advertising on TV during Q1 09. Sony Ericsson W595 and Sony Ericsson F305 were top two new brands advertised under telecommunication equipments on TV during Q1 09.Virgin vGlide Phones (slider) topped the chart of new telecommunication services advertised on TV during Q1 09. Growth in ads volumes of telecom sector: There is a growth of 27% in TV ads compare to 2009 in 2010. Which is shown in figure. Share of segments of telecom sector 2010 With 68% per cent share telecommunication services leads in advertising of telecom sector on TV, followed by telecommunication equipments and corporate brand image with 11 per cent and two per cent share respectively during Q1 10 Growth in ad vol.s of segments of telecom sector Telecommunication services have seen a increased by 2% in its TV ad Volumes during Jan Mar 10 compared to Jan Mar 09. TV advertising of telecommunication equipments recorded a increase by 172 percent during Q1 10 compared to Q1 09. Top five advertisers under the telecom segments : Bharti Airtel Ltd, Idea Cellular Ltdand Bharat Sanchar Nigam Ltd the top three key players of telecommunication services together accounted for 65 per cent share on TV during Q1 10. During Q1 10, top three advertiser together contributed for 46per cent of overall telecommunication equipment TV advertising share viz., Nokia Corporation , samsung India electronics Ltd and LG Electronics India Ltd. Questionnaire IMPACT OF ADVERTISING IN INDIAN TELECOM INDUSTRY ON ITS CUSTOMERS. Top of Form 1. Gender: Male Female 2. Age: 15-25 26-35 36-45 46 and above 3.Education: marticulate Intermediate Graduation post graduation 4.Who is your current service provider? Airtel Vodafone Idea Reliance BSNL other 5.For how long you are using this mobile connection? Le

The Imperfection of Translation :: Exploratory Essays Research Papers

The Imperfection of Translation      Ã‚     The essential problem with translation is an obvious one. A word has more qualities than just its denotation. For one, a word has a sound, an attribute which has great importance in poetry (though we should not underestimate its significance in prose, as well). Also, a word consists of various connotations, meanings which only rarely cross over from language to language. Complicating matters is the nature of literature itself. Writers and poets put pressure on the language; they often choose words because of their rich variety of meanings, complicating rather than clarifying their subjects. Unfortunately, then, for the translator of literature, the currency of words is not as easy to exchange as the other kind of currency.      Ã‚  Ã‚  Ã‚   E. V. Rieu recognizes the inherent difficulty of translation. Perfect translation may be impossible, so the best we can hope for, he writes in the following, is a translation of the spirit of the work: "I call it the principal of equivalent effect and regard it as signifying that that translation is the best which comes nearest to creating in its audience the same impression as was made by the original on its contemporaries" (55). Rieu criticizes the translators of the King James Version of the Bible for remaining stubbornly faithful to the original language. Here he presents a parable, the moral of which is undoubtedly weakened by awkward translation.    St. Luke in xvii. 8 reports Jesus as imagining a scene in which a master says to his slave, "Get something ready for my supper." The Greek is colloquial and the master is not represented as speaking politely. Yet the authorized translators put into his mouth the words: "Make ready wherewith I may sup." (55)    In that example the superiority of Rieu's plain-spoken translation is obvious, but it begs the question of how much freedom does one give a translator. Rieu's ideal that a translated work must cause "the same impression" as the original seems to give scholars license to embellish.      Ã‚  Ã‚  Ã‚   Werner Winter believes that, regardless of the degree of embellishment, translation cannot avoid altering the work. Try as we might, Winter writes, "Meaning and form cannot be dissociated from one another" (70).

Life Cycle of Sperm and Egg Essay

When asked how did I get pregnant? It seems like a rhetorical question. Of course many would say well you had sex Watson. That is a no brainer, but in all actuality that is not the extent of the answer. How do we become pregnant? What happens in order for that miracle we call life to be created? The egg develops during the first phase of the Menstrual Cycle. This first phase is called the Proliferative Phase. This phase begins at the end of your menstruation and last about 9 to 10 days during the average 28-day cycle. The ovaries then prepare for the ovulation within a phase called the preovulatory phase or the follicular phase. At this time there are low levels of estrogen and progesterone in the woman’s blood stream. A report by Spencer A. Rathus, Jeffrey S. Nevid, and Lois Fichner-Rathus (2011) explains that the hypothalamus senses a low level of estrogen in the blood; it then increases secretion of Gn-RH, which in turn triggers the pituitary gland to release a follicle-stimulating hormone (FSH). Thus after this occurs the FSH stimulates follicles to mature and then proceeds to create estrogen. In a normal situation only one follicle will reach true maturity in the days proceeding to ovulation. This then leads to maturity of the graafian follicle. As it matures like any budding child that blossoms and grow out of their clothes, this specific follicle starts to move toward the surface of the ovary and then eventually release itself after rupturing. During the rupturing process this follicle releases a mature egg. After the egg is released the endometrium in the uterus starts to thicken due to the about of estrogen. Glands will eventually develop and these glands will help to feed any embryo that may possibly exist. A thin cervical mucus is stimulated by the estrogen as well which will also provide for nourishment for the sperm, increasing the chances of the sperms survival rate. The second phase of the cycle is the ovulatory phase, which involves the process in accordance the mature follicle egg being released. There is a misconception that the egg is released into the fallopian tube when in all actuality it is released near the tube itself. This phase begins with the estrogen levels peak. The third phase f the cycle is called the postuvulary phase or the secretory phase. Another name for this phase is the Luteal Phase, which derives from the name of the ruptured follicle (â€Å"Corpus Luteum†). Due to the influence the LH has on the Corpus Luteum the levels of estrogen are increasing as well as the levels of progesterone. Just like in the second phase when you reach this phase and the levels peak once again and keeping in mind the egg has remained in the ovary. Within a normal 28-day cycle this tends to occur on either the 20 or 21st day. Hormones at this time cause the glands to release nutrients that will provide for any fertilized ovum that may become implanted in the woman’s uterine wall. Picture a spider and its web and you’ve got the just of this phase. If the egg does not implant then the production of LH and FSH stops. The fourth and last phase occurs when the decrease of estrogen and progestone levels are no longer supporting the uterine lining. This cycle is also seen as the beginning and the end because the cycle not only end but also begins again. Most women would wish the cycle would not repeat itself but unfortunately someone had a sense of humor when they thought of ways to make things uncomfortable with a woman at least once a week for a few days. Just like everything else in life when God made man and women he made development easier on men. This is why I would assume that God must be a male. Even though the woman has four stages in order to reach the development of eggs a man’s sperm development is a little more basic and no bleeding necessary. The development of the sperm also has many stages and these stages take up to 72 days for the testes to develop a mature sperm. It seems everything must be mature enough to make any journey in life including eggs and sperm. It’s like sending your kids off to college once they have passed all the phases of life and have graduated to the last step. In the beginning the sperm is called spermatocytes which contain 46 chromosomes which of course would be the famous letters x and y. Each spermatocyte then divides or divorces and splits it assets in half and when divided it is then called a spermatid. Each spermatid at that time will house 23 chromosomes half will have x and half will have y. Once the sperm matures it is then called a spermatozoa, which have a head, a cone-shaped midsection, and a tail. Just like anything the core that is the mid section provide the energy for the swimming power or for the tail to swim back and forth. For fertilization to occur 23 chromosomes from the father’s sperm meet a secret location and â€Å"hook up† (since there was no courting involved) with the 23 chromosomes from the mother’s ovum. This of course would make up the 46. I wonder if this is what they meant when they said it takes two to tango. With all that is going on inside our bodies there is also so much that we already know such as the testicles are like a storage container for sperm and house all the little fellas waiting for a raise to begin. For a woman it is more of a hid and seek game. Finding the egg that is attached to our walls and locking all doors waiting to see if any sperm can pick the lock. We never take the time out to see all that we truly are and before having the obstacle course begin in our bodies it is good to know what exactly is going on and how these things truly do occur.

American Beauty: Of Adulthood and Life Transitions

American Beauty is one of the most well-received movies of our time. As the screen debut of screenwriter Alan Ball and director Sam Mendes, the movie has won numerous Academy Awards, including Best Picture. It was a good demonstration of different psychological and social themes such as deviancy, romantic and paternal love, sexuality, and beauty.The movie’s focus is Lester Burnham (Kevin Spacey). In fact, as the narrator, Lester is the revolving point of most of the movie. American Beauty paints how he was a year before he died and how he’s changed through the year that eventually led to his death.But the movie also focused on other interesting characters – most notable of which are his wife Carolyn (Annette Bening), daughter Jane (Thora Birch), Janes’ friend Angela Hayes (Mena Suvari), and the neighbor Ricky Fitts (Wes Bentley). Almost all of these characters undergo a specific ‘deviant’ nature and are almost on either poles of the social sph ere.Watching Lester, Carolyn, Jane, Angela, and Ricky, one realizes that people really do change behavior based on previous experiences. Although Berk (2004), in her book Development Through the Life Span, talked mainly about the change of relationship between parent and child through operant conditioning, this discussion is useful in explaining the hostile relationship between Jane and her parents.As Jane has come to learn from previous experiences, any attempt at trying to bond the family falls into deaf ears; hence, she’s taken to keeping her mouth shut and maintaining a distant stance from her father and mother.Perhaps, this type of learning can also aid in understanding Angela. She is naturally insecure and afraid of being thought ‘ordinary’. But she’s learned that putting up a front and projecting a brazen image elicits a positive response from men; since this eliminates her fears of being just a common person, she has maintained the said image.Leste r and Carolyn also demonstrate how adults react differently when on the brink of transitioning from their prime to old age. Lester copes with his shift to old age in a different manner than Carolyn in the sense that he’s preferred to be â€Å"sedated†, to use his own terms.He felt that everything in his life was going downhill: he was losing his job, he hasn’t had sex with his wife in a long time, and he just doesn’t find any aspects of his life exciting. Yet given the right stimuli (in the person of Angela, whom he is obviously attracted to), he realizes that aging should not be the end of his life.He starts working out and bettering himself. He shows – through his decision to quit his job, resume his teenage job as a fast food employee, and buy his dream car – that sometimes, people regress while moving towards old age.Carolyn, however, has an opposite reaction. Knowing that she now only has limited time, she goes down the serious route. S he became more focused on her career and had little time left for personal pleasure.Jane and Angela on the other hand, show teenagers metamorphosing into adults. Jane, realizing that most teenagers her age are already forming well-developed breasts, reacts to her maturation by desiring breast augmentation.Angela, though, who projects a confident stance, does not do – or wish to do – anything as drastic. In fact, it seems that she is unmindful of the possible biological changes that adulthood might bring to her current ‘good looks’.Lester’s obsession with Angela has given him an energy boost. Suddenly, he finds the guts to stand up to his wife and demand for what he wants. Then he gets involved in a fitness regimen and dives into the use of marijuana (which he purchases from Ricky).This has eventually led to drastic changes in his family life: Carolyn and he find themselves quarreling in front of Jane, who naturally forms greater hatred for her paren ts.Early in the film and towards the middle part, we get a glimpse at how Ricky feels about death. He thinks that death is nothing to worry about and is something interesting to watch. This was apparent in the scene where he was filming a dead bird and describes it as â€Å"beautiful†.And the death of Lester reinforces this: examining Lester’s bloody body, Ricky utters, â€Å"Wow.† Lester also portrays a way of coping with death. Through his narration, he describes death as a sort of freedom and a culmination of everything that is happy.Using Lester as a narrator, Ball speaks of how â€Å"the after life† does exist and how it is something that we all have to go through at one point in our lives.American Beauty is not just another pretty, award-winning movie. It is an effective demonstration of how people react differently towards changes in life, specifically adulthood and life transitions.ReferencesMendes, Sam. (Director). (1999, October 1). American Bea uty   [Motion picture]. USA: DreamWorks.Berk, Laura E. (2004). Development Through the Life Span. Boston,